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Long before cold plunges and infrared saunas became Instagram staples, the hammam was doing the work. Now, a growing wave of Middle Eastern and North African wellness spaces across the US is introducing Americans to a bathing tradition that's less about luxury and more about community, ritual, and genuine restoration.
Modest wear has quietly been reshaping American fashion from the inside out, and the industry is finally paying attention. A new wave of designers — Muslim and non-Muslim alike — are proving that covering up can be just as bold, expressive, and runway-ready as anything else out there. This is what happens when a community stops waiting for permission to be seen.
For over a hundred years, Hollywood has told stories about Arab and Middle Eastern people — just rarely the right ones. From silent-era villains to post-9/11 terrorist tropes, the pattern of misrepresentation runs deep. But a new generation of filmmakers and storytellers is finally flipping the script.